The brightening shampoo works on the basic principal of colour theory, where opposing colours neutralise each other. Purple is the opposite colour to yellow and orange on the colour wheel, which means that the active violet pigment complex in this shampoo effectively removes the yellow and brassy tones in your hair colour, resulting in radiant, bright hair with dazzling shine.
Ingredients
Aqua (Water/Eau), Sodium Laureth Sulfate, Peg-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Sodium Coco-Glucoside Tartrate, Glycol Distearate, Laureth-4, Cocamidopropyl Betaine, Coco-Glucoside, Glyceryl Oleate, Polyquaternium-10, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Carbomer, Benzophenone-4, Salicylic Acid, Laureth-2, Disodium Edta, Sodium Benzoate, Sodium Chloride, Formic Acid, Parfum (Fragrance), Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Butylphenyl Methylpropional, Linalool, Sodium Hydroxide, Acid Violet 43, Hc Blue No.2
Tips
Visible results in one wash
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