Sulfate free

Brass be gone with OGX Blonde Enhanced + Purple Toning Shampoo! This highly pigmented and potent dark purple toning shampoo is easy to use and helps get rid of brass with every rinse. Use it to brighten and color-correct yellow tones on silver, pre-lightened or natural blonde hair with strengthening ingredients like keratin, purple fig and iris. After rinsing, follow it up with your favorite conditioner-maybe add a few drops of OGX Purple Toning Drops to enhance the effect. Banish unwanted, brassy tones. Extend the life of your color with OGX Blonde Enhance + Purple Toning Shampoo; Ideal for silver, pre-lightened or natural blonde hair; Invigorates your senses with notes of blood orange, papaya butter and coconut milk; A highly pigmented formula to brighten and color-correct yellow tones and protect from color fade; Made with keratin, purple fig and iris to give your hair that fresh and vibrant look and feel; Free of sulfated surfactants and parabens; Apply generously to wet hair, lather, rinse and follow with conditioner; Try adding a few OGX Purple Toning Drops to your conditioner for an even more personalized tone

Made in Canada